Module 3: FINDING YOUR VOICE by Monique Oliver


Your Artistic WHY, STORY, VISION, MISSION, CORE VALUES and THEME. How to identify them and communicate them to others, in an engaging and interesting way so that your audience resonates with them.  Includes Videos, Step-by-Step Worksheets for each section and Quiz


"A few years back I took the decision to strive to be a professional artist which is a very difficult thing, aside of trying to produce artwork, trying to understand how to market yourself without any prior knowledge is daunting. When I heard of Monique' s workshops I immediately thought they would  help. The beauty of how they are structured are that, you can select the modules to suit your needs or do the course in its entirety . In addition to the modules I selected, Monique also helped me on a 1 to 1 coaching basis with specific questions I had and she is very knowledgeable having taken the journey herself.  I would highly recommend working with Monique to any artist who is thinking of transitioning from amateur to pro or who is trying to get more sales."
Kip Kavallares - Figurative & Abstract Artist

Lesson Contents:


INTRO VIDEO: How to use the Learning Platform

  1. The ArtEtypes Arsenal
  2. How this Module fits in to the Program
  3. The Elements which make up "Your Voice"
  4. Your WHY
  5. Why your WHY is so Important
  6. An Example
  7. A 3-part Exercise to help with your Why

  1. Exercise to help you gain clarity around your WHY

VIDEO 2:  Your Back Story
  1. Story Telling
  2. Mapping your Hero Journey
  3. Resources
  4. Get your ArtEtypes Hero Journey On

WORKSHEET 2: Telling Your Story
  1. Crafting Your Hero Journey
  2. Resources
  3. 12-Step Hero Journey Exercise

VIDEO 3:  Mission Statement
  1. What is a Mission Statement
  2. Elements of a Mission Statement
  3. Crafting Your Own Mission Statement

WORKSHEET 3:  Step-by-Step Exercise to Compile your own Mission Statement

VIDEO 4:  Vision Statement
  1. What is a Vision Statement
  2. Is it a Mission or a Vision?
  3. Spot the Difference Exercise with Examples
  4. Get your ArtEtype Vision Statement On

WORKSHEET 4:  Exercise to help you craft your VISION STATEMENT

VIDEO 5:  Value Statement
  1. What is a Core Value?
  2. What is a Value Statement?
  3. Resources
  4. Get your ArtEtypes Value Statement On
  5. What Next?

WORKSHEET 5:  Exercise to help you craft your VALUE STATEMENT
  1. Useful Links
  2. 6 Step Exercise to Craft your Value Statement

See ALL Available Modules


Can I choose just 1 or 2 modules from the ArtEtypes program or do I need all of them?

The first 7 ArtEtype modules/lessons, when studied as an entire program offer a solid foundation, I call your “ArtEtypes Arsenal”.  They are designed for any artist or creative looking to make a decent living from the work they create OR who are looking to achieve consistent sales in their business.  However, while this is the ideal scenario, each module can also work alone to plug skills gaps as necessary if budget is an issue.

What order should I study the ArtEtypes modules/lessons in?

The first 7 modules/lessons in the ArtEtypes program are the most important and while they will "stand-alone" to fill in gaps in skill sets - they are designed to build on top of each other to offer artists and creatives a solid base from which to grow.  If you decide to take advantage of all the lessons, they should be studied in NUMERICAL order beginning with module 1 through to module 7.
That being said, arguably the most IMPORTANT module is THIS one.  This module is often the one artists’ most frequently overlook, simply because so many just don’t recognise the importance of storytelling and their own back-stories.  They think they “don’t need it” or it “doesn’t matter”.  However, the complete opposite is true. “Finding Your Voice” is perhaps the single biggest gift you can give yourself in your creative career.  If your budget only allows for the purchase of ONE lesson, this would be the one I recommend most highly.

When does this course start?

Whenever it suits you! This is a self-paced online workshop that you can work through at your own pace.

How long do I have to complete the lesson?

You have lifetime access as long as you don’t do anything to break the rules – you know, like repurpose the content or share your login with others, you can work through this lesson as many times as you like, for as many projects as you need. 

Can I share my access to this course with my friends or colleagues?

Your access and login are personal to you and should NOT be shared with anyone else.  The modules are all available separately to make them accessible even if your budget is tight.  If, for some reason, you have more than 3 people who need access to the same modules, then please contact me to discuss a group license.

Will you be on hand to answer my questions?

I have designed the majority of lessons and bundles to be stand-alone/self-study at a reasonable price to make them as accessible as possible to everyone. You are welcome to reach out for help and support with any of the lesson material in the private Facebook support group where there are other students on hand who have already completed all the modules. I am also an admin of that group and am there on occasion. However, if you feel you would prefer to have direct access to me on a regular basis, then please consider signing up for the MASTERMIND package when it becomes available as this will included weekly coaching calls with me in groups of no more than 8-10 students.

If this course isn’t for me – Can I get a refund?

I offer a 30-day REFUND GUARANTEE should you feel you have not benefitted from the course content provided.  However, you will be asked to evidence that you have watched all the videos and completed all the worksheets for any modules purchased prior to a refund being issued.  In the first instance please contact me directly.

How does the course work? Will you be emailing out content? Do I need to be available at set times?

Nope, it’s all set up in the website backend so you can work through everything in your own timeframe. When planning my online classes, I thought long and hard about the best way to manage them and about what would work best for you and me – and I think flexibility is key. Personally, when I sign up to something, I want to ride that wave of enthusiasm and get started straight away! If life gets in the way and I’m not able to finish, that can be a shame. So, I’ve built the class in a way that will work for you whatever timescale you’re on. No need to be available for live webinars or any of that stuff – it’s all in the lesson ready and waiting for you!

What's included?

Video Icon 6 videos File Icon 5 files Text Icon 1 text file


How to Access Module Contents:
5 mins
10 mins
Worksheet 1: FYV0 - Your WHY Exercise
106 KB
7 mins
Worksheet 2: FYV1 - Telling Your Story Exercise
235 KB
4 mins
Worksheet 3: FYV2 - Mission Statement Exercise
136 KB
5 mins
Worksheet 4: FYV3 - Vision Statement Exercise
136 KB
7 mins
Worksheet 5: FYV4 - Value Statement Exercise
145 KB